Coalition Campaign was “Half-Hearted and Incompetent,” says Rival Consultant
Alexander Russo | March 18, 2013
Referencing the recent District 4 primary between Kate Anderson and Steve Zimmer, StudentsFirst head Michelle Rhee last week boasted that the Coalition for School Reform effort she helped fund “came within three percentage points of unseating an incumbent, union-backed Board member – something that would have been unthinkable just a couple of election cycles ago.”
But not everyone reflecting on the primary election results has been so sanguine.
Former Democratic state lawmaker Glorio Romero recently blasted Mayor Villaraigosa for over-reaching in his unsuccessful attempt to unseat Steve Zimmer.
And last week an email letter describing the Coalition-funded primary campaign as “half-hearted and incompetent” began circulating among Los Angeles education insiders.
“Their messaging and GOTV [get out the vote] strategy had no correlation to the actual likely voters for the Election,” claims the letter, addressed to former Mayor Richard Riordan and written by political consultant Brian Ross Adams. “They had no strategy for Hollywood and the more liberal Westside districts).”
Adams, who helped Santa Monica Mayor Richard Bloom unseat State Assemblywoman Betsy Butler last year, says he offered his services to the Coalition and to candidate Kate Anderson, and was eventually invited to help the political arm of the California Charter Schools Association run a small online ad campaign.
He also claims authorship of the YouTube video contrasting Steve Zimmer’s claims of independence with his 2009 pledge of support for UTLA.
Thus far, representatives from the Coalition for School Reform and SCN Strategies, the campaign consulting firm that ran the Coalition’s campaign, have not gotten back to us.
The full letter is below.
Previous posts: The Zimmer Attack Ad That Never Was; Campaign Consultants Win — Either Way; How Steve Zimmer *Really* Won; Behind the Scenes: Campaign Consultants; Candidates & Coalition Pick Consultants
Dear Mayor Riordan-